Client Requirements and Objective:

YAMANOTE Atelier, the UAE’s No.1 artisanal Japanese Bakery & Café, has been serving customers with a vision to become the region’s leading Japanese bakery, offering boutique products with a neighborhood service culture. Their mission is to deliver a fulfilling experience to every customer. The Google AdWords campaign aimed to increase the conversion rate and drive higher revenue during the festive Christmas season, focusing on promoting their festive menu and enhancing its visibility.

Challenges Faced By Client

• Previous in-house campaign management yielded high costs with limited output.
• Skepticism about achieving better results prompted them to consult with professionals.
• High competitiveness during the Christmas season resulted in elevated CPC.
• Absence of conversion tracking tag on the website required starting from scratch.

PPC Strategy Implemented:

• Conversion Tracking and Google Tag Manager Implementation: Installed Conversion tracker and GA4 tags on the website for precise tracking.
• Transaction Keyword Targeting: Identified relevant transactional intent keywords to optimize ad targeting effectively.
• Deleting Low-Performing Keywords: Removed ineffective keywords, paving the way for new and negative keyword opportunities.
• New Ad Groups Targeting: Split targeted keywords into granular ad groups with custom ad texts and conducted A/B testing for landing pages and ads.
• Revised CPC Bids According to Profitability: Adjusted CPC bids to match increasing keyword demand during the Christmas season and maximize conversions.

The Results Achieved:

• After one month of dedicated efforts, the PPC campaign produced impressive outcomes for YAMANOTE Atelier:
• Improved 3* Click-Through Rate (CTR) with increased clicks.
• Reduced spend by 25% with high Quality Score.
• Achieved a remarkable 190% increase in online sales and conversions.
• Secured 46 orders with an average cost of 300 AED per order.