Client Requirements and Objectives:

Irvine Skin, a distinguished dermatology clinic, is led by a reputed doctor with extensive expertise. Despite their established reputation, they lacked a digital presence. The SEO campaign aimed to increase sustainable website traffic, drive leads, and enhance search engine rankings for their primary and secondary service-related keywords.

Top Challenges Faced By client:

• Low ranking for preferred keywords on search engine results pages.
• Non-mobile-friendly website affecting user experience.
• Poor landing page usability leading to low conversions.
• Some page links not indexed by search engines.
• Presence of duplicate content on the website.
• Absence of essential website data due to the lack of Google Analytics tag.
• Missing implementation of Schema markup.
• No blog page on the website.
• Incomplete meta titles and tags.

SEO Strategy Implemented To Increase Their Reach:

Technical Issue Resolution: Addressed website challenges, including mobile responsiveness, landing page enhancements, and Schema markup implementation.

Content Optimization: Improved on-page elements, including meta titles, tags, and content.

Link Building: Developed effective off-page strategies to boost domain authority and visibility.

User-Friendly Enhancements: Improved landing page usability to increase conversion rates.

Analytics Integration: Added Google Analytics tag for essential website data tracking.

The Results Achieved:

After a dedicated effort spanning 1 year, the SEO campaign produced remarkable results for Irvine Skin:

• 20+ pages ranked in the top 10 on Google searches, increasing visibility.
• Organic traffic witnessed a phenomenal 500% increase, driving more qualified leads.
• 10+ keywords secured the 1st position on Google searches, optimizing their online presence.
• 50+ pages were successfully indexed by search engines, improving overall website discoverability.